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Market Analysis

Spiral Dynamics – tool for effective market analysis

Greg Landua gave an overview of Spiral Dynamics.  There are different social memes (see chart) that each of us and our communities foster.  In different situations and under varying circumstances we exhibit different memes.  This pattern represents itself through individuals, groups, communities, nations and globally.

If you know where someone or a group is at in this spiral, then you can communicate with them more effectively speaking with understanding of and through that meme. Spiral Dynamics gives you an incremental map.

(image taken from http://pialogue.info/definitions/Spiral_Dynamics_Integral_SDi.php)

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